The Presentation of Elderly People
In Prime Time Television Commercials
:

University of South Florida School of Mass Communications Masters Thesis

by Meredith Tupper

Footnotes

1. The Tampa Tribune, Tuesday, October 5,1993. Baylife, page 4.

2. Gerbner, G., (1993). “Learning Productive Aging as a Social Role: The Lessons of Television,” in Achieving a Productive Aging Society, Bass, S.A., Caro, F. G., and Chen, Y. P., eds. Westport, Conn.; London: Auburn House.

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